We are a full-stack financial services organisation, committed to helping Indian businesses with comprehensive and innovative payment and business banking solutions built over robust technology to address the entire length and breadth of the payment and banking journey for any business. Over the past year, we’ve disbursed loans worth millions of dollars in loans to thousands of businesses. In parallel, Razorpay is reimagining how businesses manage money by simplifying business banking (via Razorpay X) and enabling capital availability for businesses (via Razorpay Capital).
We are looking for a content champion who can own content-led storytelling for our stakeholders and become the torchbearer for content excellence for Razorpay products. You will work closely with the product team at Razorpay to help create India’s most followed, read, and wanted content for Razorpay’s newest products.
What will your days look like
Work closely with the PMM and PM team to build content strategies.
Building and executing a content calendar that predictably drives waves of visitors and potential consumers
Working with stakeholders to cut through the jargon to build consumer-friendly narratives
Analyse trends and identify topics for content creation
Leverage customer insights to drive content stories
Adapt the style, tone, and voice to different mediums and scenarios
Identify and tackle white spaces in our existing content work
Write, review, and take blogs, stories, case studies, whitepapers, social media content, webpage copywriting live
Collaborate with the central marketing team on ideation and execution.
Develop content for social media working closely with the social media team
Conceptualise scripts for product videos and testimonial videos
Collaborate with various members of the product design, creative design and marketing teams to ensure consistency of copy and tonality of voice across products & campaigns
Editing and proof-reading content for offline and online collaterals and platforms
You will be a good fit for this role if you are:
A strategist who can build our content arsenal to win over consumers and merchants
A master storyteller who can make people swoon with words, leaving them spellbound
A people’s champion who has a keen eye on trends, and knows how to win with them
A dream seller who can build a content team that’s driven and passionate. But more so, a team that’s brilliant enough to dazzle the competition.
A data whiz who knows how to measure content effectiveness
Minimum requirements
2-3 years of content marketing experience
Strong creative & soft skills combined with an affinity for data
Basic knowledge of SEO and content management systems
Experience in writing short format copy and managing copy for social media
B2B/SAAS content/marketing experience would be a big plus
Impeccable written and spoken communication skills
Very strong proofreading skills
Acute attention to detail
Broad understanding of analytics to measure content success
Strong bias-for-action and ownership mindset
Razorpay believes in and follows an equal employment opportunity policy that doesn’t discriminate on gender, religion, sexual orientation, colour, nationality, age, etc. We welcome interests and applications from all groups and communities across the globe.