PURPOSE: Identify and fulfil brand communication needs on various online platforms, resolving and streamlining related issues to become a benchmark brand in the category.KEY ACCOUNTABILITIESImprovise, manage and maintain content across owned and partner platforms online. Define content communication calendar for regular updates.Generating exciting content consistently and disseminating it via various means such as but not limited to blogs, newsletters, emailers, social media, brand promotions, etcPlanning content delivery and photoshoots by liaising with product teams and factories. Identifying needs with relevant sales channels and ensure there is advance delivery of marketing material.Enhance customer brand experience by maintaining all digital consumer touch points for consistent brand communication. Proactively identifying consumer-specific solutions and implementing them in a timely and effective manner.Maintaining costs and negotiating rates with vendors on each task to save costs and decrease spends. Establish relationship with vendors to manage execution timelines, credits and payments. Identify new vendors to ensure a strong network of vendors across the country for efficiency and timely work execution.Query management on social media and other platforms to ensure timely and relevant responses on any queries related to the website to uphold high level of customer experienceOperate with multiple external agencies and internal stakeholders to execute plans while improving customer experience and generating incremental sales.Perform additional duties that commensurate with the current role, as and when requested by management.Professional Experience3-5 years in marketing field managing reputed brandsCapability to think customer firstExperience of having dealt with multiple creative partners/ agenciesThe ability to work as creative personnel and content creator to achieve company’s stated goals