Brand Strategy & Development:
– Develop, refine, and execute the company’s brand strategy for Ceramic and Porcelain Tiles,
aligning it with overarching business objectives.
– Conduct comprehensive market research specific to Ceramic and Porcelain Tiles to identify
brand perceptions, trends, and opportunities, adapting strategies as needed.
– Define the brand’s unique value proposition for Ceramic and Porcelain Tiles and establish a
robust messaging framework tailored to the industry.
Brand Identity, Visual Guidelines & Product Ideation:
– Craft and maintain comprehensive brand guidelines ensuring consistent representation of
Ceramic and Porcelain Tiles across all materials, campaigns, and communication channels.
– Oversee the development of visual elements, including logos, colour schemes, typography,
and design assets suitable for Ceramic and Porcelain Tiles.
– Contribute to product ideation by aligning new Ceramic and Porcelain Tiles products with
our brand identity and customer preferences in the sector.
Campaign Planning, Execution & Product Prototyping:
– Conceptualize, plan, and execute integrated branding campaigns that effectively
communicate our brand’s values and offerings in the context of Ceramic and Porcelain Tiles.
– Collaborate closely with internal teams and external agencies specializing in Ceramic and
Porcelain Tiles for compelling and unified messaging.
– Utilize CAD software to design prototypes for new Ceramic and Porcelain Tiles product ideas,
refining them through the design process.
Content Strategy, Storytelling & Product Testing:
– Develop engaging brand narratives across various mediums, emphasizing Ceramic and
Porcelain Tiles.
– Formulate content strategies aligned with our brand identity and objectives, spanning
various mediums such as social media, blogs, videos, and more, with a specific focus on
Ceramic and Porcelain Tiles.
– Test Ceramic and Porcelain Tiles products throughout the design process,
Experience : 3 – 5 Years
No. of Openings : 1
Education : Professional Degree, Any Bachelor Degree, Post Graduate Diploma
Role : Marketing Manager
Industry Type : Manufacturing / Production / Quality
Gender : [ Male / Female ]
Job Country : India