HST Global Looking for Digital Marketing Strategist – Google search Console & Keyword Planner at Bgalore s Full Time

Job Description:

General Function:
Assists in developing and implementing digital marketing strategies to attract customers to Hy-Vee adn
Divisional assets, improve online presence and promote products or services. Will be part of the day-today
execution and maintenance of organic search strategies, including keyword research, analysis, Hy-
Vee content asset management, and opportunity analysis. Will work closely with the Digital Marketing and
Content teams to enhance the digital presence for Hy-Vee.
Core Competencies:

• Partnerships
• Growth mindset
• Results oriented
• Customer focused
• Professionalism

Reporting Relations:
Accountable and Reports to: Digital Marketing Manager
Positions that Report to you: None
Primary Duties and Responsibilities:

• Work to enhance the online presence of Hy-Vee.com and other Hy-Vee subsidiaries adn
  Divisions by creating digital marketing content strategies, performing research and
  analyzing data.
• Assist with analysis of campaign performance to optimize and report overall
  results utilizing various reporting software including Google Analytics.
• Implement onsite optimizations including page titles, description and content.
• Perform keyword research for all Hy-Vee assets to identify and discover new targeting
  keywords that tie into an overall content strategy.
• Stay up to date with the latest technology and digital marketing best practices.
• Research competition, investigate benchmarks, and provide suggestions for improvement.
• Utilize tools such as Google Analytics, Google Search Console, Keyword Planner, Google
  My Business, keyword ranking tools, etc.
• Develop effective local search strategies, creating, optimizing, and monitoring local citation
  listings and onsite local best practices.
• Update landing pages and perform content maintenance as needed.
• Effectively communicate strategies and performance to stakeholders.
• Reports to work when scheduled and works expected number of hours.

Secondary Duties and Responsibilities:

• Performs other job-related duties and special projects as required.
• Participates in company and team meetings.

Knowledge, Skills, Abilities, and Worker Characteristics:

• Commitment to the Hy-Vee Mission and a willingness to promote the values of the company
• Good verbal and written communication skills; Attention to detail
• Strong interpersonal skills; ability to relate to and interact with people in a friendly,
  professional manner; Team player
• Ability to identify problems, develop and execute solutions
• Ability to interact with basic computer systems, including word processing, spreadsheet and
  email applications, as well as job-specific programs