HST Global Looking for Digital Marketing Strategist (Visualization & Google Analytics) at Bgalore a Full Time

Job Title:Digital Marketing Strategist

FLSA: Non-Exempt

Department:Marketing

Revision Date: 08/2023

General Function:

Assists in developing and implementing digital marketing strategies to attract customers to company website, online presence and promote products or services. Analyzes online statistics and identifies areas to optimize online marketing performance. Supports development of content and explores sales channels.

Reporting Relations:

Accountable and Reports to: Digital Marketing Manager

Positions that Report to you: None

Primary Duties and Responsibilities:

• Strategize how data and consumer insights drive personalization and improve our customers lives across our portfolio.
• Liaison with traditional marketing managers to understand campaign goals and then integrate strategic digital marketing plans to include email, owned properties, display, social, paid search etc. where applicable.
• Execute plans to exceed industry benchmarks in a drive to be best in class.
• Assist with analysis of campaign performance to optimize and report overall results utilizing various reporting software including Google Analytics.
• Assist the marketing team in a variety of activities to support Marketing and Loyalty.
• Support the improvement online content, considering SEO and Google Analytics.
• Stay up-to-date with the latest technology and best digital practices.
• Research competition, investigate benchmarks and provide suggestions for improvement.
• Reports to work when scheduled and works expected number of hours

Secondary Duties and Responsibilities:

• Performs other job related duties and special projects as required.
• Participates in company and team meetings.

Education and Experience:

Bachelors degree; 3+ years experience with experience in digital marketing or interactive production; Digital project management experience.

Physical Requirements:

• Visual requirements include: ability to see detail at near range with or without correction.
• Must be physically able to perform sedentary work: occasionally lifting or carrying objects of no more than 10 pounds, and occasionally standing or walking.
• Must be able to perform the following physical activities: stooping, kneeling, crouching, reaching, handling, fingering, grasping, feeling, talking, hearing and repetitive motions.

Knowledge, Skills, Abilities and Worker Characteristics:

• Commitment to the Hy-Vee Mission and a willingness to promote the values of the company
• Good verbal and written communication skills; Attention to detail
• Strong interpersonal skills; ability to relate to and interact with people in a friendly, professional manner; Team player
• Ability to identify problems, develop and execute solutions
• Ability to interact with basic computer systems, including word processing, spreadsheet and email applications, as well as job-specific programs

Working Conditions:

The duties of this position are performed in a general office setting. There is weekly pressure to meet deadlines.

Equipment Used to Perform Job:

Standard office equipment including telephone, 10-key calculator, copier, fax, PC with word processing and spreadsheet software.

Financial Responsibility:

None.

Contacts:

Has daily contact with stores, suppliers/vendors, and the general public.

Confidentiality:Has access to confidential information including knowledge of advertising rates, pricing information, and store sales.