HST Global Looking for Email Marketing Specialist (Email Marketing & HTML) at Bgalore a Full Time

Job Profile: Email Marketing Specialist
Job Title: Email Marketing Specialist
Department: Marketing
FLSA: Exempt
General Function:

• Responsible for the end-to-end creation, design, development and tracking of email marketing campaigns.
• Core Competencies
• Partnerships
• Growth mindset
• Results oriented
• Customer focused
• Professionalism

Reporting Relations:

• Accountable and Reports to: Digital Marketing Manager
  Positions that Report to you: None

Primary Duties and Responsibilities:

• Works closely with team members to write and design engaging email campaigns for the
  enterprise.
• Builds engaging email templates in HTML/CSS that are mobile-friendly and responsive.
• Drives ideation and execution of A/B tests to drive engagement and activation.
• Monitors and manages email lists, deliverability and ensures legal compliance.
• Segments lists based on past behaviors and digital journey interactions.
• Assists in building and deploying automated and trigger based campaigns
• Delivers insights and measures results on a consistent basis to help stakeholders
  understand campaign performance.
• Reports to work when scheduled and works expected number of hours.

Secondary Duties and Responsibilities:

• Collaborates with stakeholders and business units in strategic discussions, goal setting, and
  best practices.
• Performs other job-related duties and special projects as required.
• Participates in company and team meetings.
• Knowledge, Skills, Abilities, and Worker Characteristics:
  Adobe Creative Cloud, HTML/CSS, Google Analytics, familiarity with database structures,
  strong verbal and written communication skills, strong organizational skills, attention to detail
• Commitment to the Hy-Vee Mission and a willingness to promote the values of the company
• Good verbal and written communication skills; Attention to detail
• Strong interpersonal skills; ability to relate to and interact with people in a friendly,
  professional manner; Team player
• Ability to identify problems, develop and execute solutions
• Ability to interact with basic computer systems, including word processing, spreadsheet and
  email applications, as well as job-specific programs

Education and Experience:

• Bachelors degree; 2+ years experience in a relevant field

Physical Requirements:

• Must be physically able to perform sedentary work: occasionally lifting or carrying objects of
  no more than 10 pounds, and occasionally standing or walking.
• Must be able to perform the following physical activities: stooping, kneeling, crouching,
  reaching, handling, fingering, grasping, feeling, talking, hearing and repetitive motions.

Working Conditions:
The duties of this position are performed in a general office setting. There is weekly pressure to meet
deadlines.
Equipment Used to Perform Job:
Standard office equipment including telephone, 10-key calculator, copier, fax, PC with word processing and
spreadsheet software.
Financial Responsibility:
None.
Contacts:
Has daily contact with stores, suppliers/vendors, and the general public.
Confidentiality:
Has access to confidential information including knowledge of advertising rates, pricing information, and
store sales.