Medanta Looking for Senior Manager – Content Marketing at New Delhi Full Time

Medanta is established with the sole mission to deliver world-class, holistic and affordable healthcare and to build a dynamic institution that focuses on the development of people and new knowledge.Over the past 10 years, Medanta has created an impact in delivering world class multi-speciality care to patients in India. We have hospitals in Gurgaon (Delhi NCR), Lucknow, Patna, Indore and Ranchi. We further plan to scale up and expand into few more geographical areas and also identify new avenues (Academics – Medical College) within the Healthcare eco-system.We are looking to hire exceptionally motivated and talented professionals to join our team and be partners in this exciting journey.ABOUT POSITION:Senior Manager – Content Marketing role will include but not restricted to:Conceptualization & execution of marketing campaigns including ATL and BTL including marketing strategy formulation, marketing mix, communication development, media planning, marketing activation, on ground activities, and other marketing innovations.Conceptualizing and executing BTL promotions and rolling out impactful campaigns in collaboration with sales team.Managing and planning events with managing the budget for advertising and promotional items and execution of all communications and media actions on all channels, including online and social media.Manage the relationship with external creative and media agencies and develop innovative and efficient Mass media plans.Work with cross-functional teams to execute communication and rollout of internal campaigns.Managing video shoots and central campaigns.Identifying awareness-building activities for the brand and executing themOverseeing all branding material are displayed appropriately and availability of collaterals as per brand guidelines.Supporting Sales team for creatives and other branding requirements