Microsoft Looking for Field Integrated Marketing at Gurgaon, Gurugram, Haryana Full Time

The Central Marketing Organization (CMO) inspires, acquires, and engages Microsoft customers & partners by driving integrated marketing strategy and plans to achieve business growth objectives. CMO accelerates the region’s growth agenda by driving customer centric, digitally connected integrated marketing plans aligned to global Marketing strategy and standardized marketing engines. CMO drives connected customer experiences and data driven storytelling, creating Microsoft brand love, and enabling sellers to deliver revenue.

The Social Marketing role is a dynamic component of the Central Marketing Organization (CMO), responsible for driving brand love, and demand generation for global and local B2B marketing programs. This role would lead the social and paid media marketing mandate for the India and South Asia area that covers India, Sri Lanka, Bangladesh, Nepal, Bhutan and Maldives. This role is a part of a highly dynamic, multicultural, thriving CMO Asia team at Microsoft. The candidate for this role is someone who has extensive knowledge of the social media ecosystem cutting across platforms, audience, content, media landscape, and technology and tools. The candidate needs to have a strong eye for strategy and executional excellence.

Responsibilities

The Social Marketing Manager is instrumental in helping Microsoft grow our social engagement and footprint. The Social Marketing Manager would play a key role in influencing marketing and business leadership on the role of owned, earned and paid social for driving strategic short and long-term goals for the company.

Who we are looking for:
Strong understanding of current and emerging social marketing platforms

Good understanding of social & paid media performance metrics and using data to influence decision making

Proven track record in collaborating across matrixed teams / organisations to deliver impactful work

Agency & Vendor Management: Ability to evaluate social capabilities of agencies and vendors and manage them to obtain optimal results.

Executive presence: Ability to engage with senior stakeholder audiences

Organizational Agility, Impact and Influence, Cross Boundary Collaboration

Knowledgeable of the Microsoft ecosystem and programs

Thrives in ambiguity

You lead development, oversight and approval of local social marketing plans, adhering to global social processes and brand guidance for all CMO social channels, alongside being a subject matter expert for the internal teams, and externally across industry forums. You maximize marketing investments by using global content and services to deliver a consistent customer experience. This role is flexible in that you can work [up to 50%/up to 100%] from home. Alternative: This role is Microsoft onsite only.

Core Responsibilities:
Integrated Marketing Planning

You ensure local social marketing plans leverage Global Demand Center (GDC) strategy, execution frameworks and marketing technology (MarTech) capabilities to drive business priorities via local social marketing engines. You align marketing tactics to marketing objectives and relevant metrics.

Regional and Local Social Media Crisis Management

You escalate issues requiring Social Media ‘blackout’ or response management and coordinate local stakeholders to promptly mitigate and resolve crisis requiring a Social Media response.

Social Channel Stewardship

You manage local social channel footprint and identify opportunities for consolidation. You ensure adherence to global social channel standards, accessibility, privacy, brand and social account security compliance guidelines, in all CMO social media owned channels.

Social Advocacy Program

You manage local employee social advocacy program to activate sellers and support with leveraged content.

You drive the paid media strategy for your area/region and provide strategic counsel to your peers in other areas.

Qualifications

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Required/Minimum Qualifications:
Bachelor’s Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 7+ years integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience.

Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.