Neeman’s Looking for Marketing Strategist – Email & WhatsApp at Hyderabad Full Time

About Neemans’Are you guys crazy?”This won’t work!”India wouldn’t buy it!’These are some of the things that our founders were told when they set up Neeman’s Shoes in 2018. 4 years and over 6 lakh pairs sold later, Neeman’s Shoes is now emerging as one of the hottest and fastest growing footwear startups in the country and largely being regarded as the pioneer in the creation of a sustainable footwear category in India.The brand has secured multiple rounds of funding and is backed by the largest Consumer investors within the country.Here’s what in store for you if you decide to take up a role at Neeman’s:An opportunity to work on world-class footwear products, Made in IndiaYou will be pampered with footwear all the timeCollaborate with a team that is obsessed with crafting the most comfortable, versatile, and sustainable footwearBrainstorm with the founders themselvesBeer parties where work is forgotten for a couple of hours.Join Neeman’s on its journey to #ChangeTheNorm in the footwear industry and watch India change the way it wears shoes.What you will do hereYou will lead the campaign management division within the marketing teamThis division will operate with the objective to deliver a consistent and engaging brand experience across consumer journeys on Email and WhatsAppYou will be trusted with boosting marketing efficiency and power consideration, growth & revenue across funnels and cohorts in a typical D2C consumer journey lifecycleYou will be accountable for the creation and management of end-to-end funnels and journeys on these channelsCoordinate with the design, storytelling, brand, and performance teams and create contextual, relevant, and tailored communication plans, design templates, etc. for funnels, journeys, and cohorts for these channelsOverall planning, implementation, tracking, and analysis of the entire brand experience deployed across these channelsDefine performance metrics that determine the efficacy of the overall strategy and present those to the leadership within specific time periods as requested by the managementWhat you must have5+ years of experience in marketing and communicationsA deep knowledge of email marketing, the intricacies of brand marketing on WhatsAppA good understanding and previous experience managing consumer journey lifecycle, purchase funnels, etc.Understanding of tools like Web Engage, etc. is preferredUnderstanding of the D2C market and consumer sentiment is an added advantageNoteAs part of the interview process, you will be required to submit an assignment that will help us assess your skills, knowledge, and fitment for the role. You are requested to apply only if you are comfortable working on an assignmentWhy Neeman’sWorking with us, you’ll enjoy competitive compensation & benefits, crazy parties, generous learning and professional development, and an opportunity to impact thousands of lives alongside a fun, dedicated and mission-driven team.At Neeman’s, we truly value the diversity of thought, perspectives and life experiences of our team. We know that the best outcomes stem from bringing together voices with wide ranging identities, embracing a culture of belonging, and that sustaining a workplace where everyone can bring their full selves is a path, not a destination.We welcome everyone to apply. Your personal data is used by Neeman’s for recruitment purposes only.